As part of our planning and practice for our real coursework, we decided to go and record some rehearsal of footage for our coursework. The idea is to get an idea of the kind of shots worked and didn't work. So we went and filmed a few clips of us going on a walk at a local church in Wymondham called the Abbey. The objective of this exercise was to practice how to get the best shots that could be used in the real coursework later on, so we are more prepared and can complete it in a smoother fashion. We also learnt a lot from it as we had some problems with the practical side. When we were filming, we brought two phones to record footage but within the first 10 minutes it died, so we learnt for our actual coursework to make sure all cameras are fully charged before we leave, as although this is simple it is something that can insure our actual filming day goes without any issues. The second phones camera smashed, so we had to record all the footage on the front camera which made getting certain shots far more difficult than it should have been; so before we go to film the final video we will check all the camera beforehand to again avoid such a simple issue. Other than that; filming went smoothly and we managed to get enough footage to make a short practice video that has a similar idea to what the final music video will look like. Overall the task was very beneficial to us as it allowed us to be better prepared for filming our final coursework and get a clearer idea of the kind of shots we would like to get and the best way into which to film them. In post production we decided that we did not have enough footage to make a music video, so we put a poem by Wilfred Owen called Anthem for the Doomed Youth over the footage. This then adds to the video as we were filming in a grave yard, so the contrast between us having fun in the footage and the serious tone of the audio makes the video have an eerie effect. The end result:
POST 7: LIP-SYNC PRELIMINARY PRACTICE Lip-syncing move the lips silently in synchronisation with a pre-recorded soundtrack. It is used i n the music industry when lip-synching is used by singers for music videos , television and film appearances and some types of live performances. Also, Lip-syncing by singers can even be controversial to fans attending concert performances who expect to view a live performance, but singers choose to lip-sync. Because the film track and music tracks are recorded separately during the creation of a music video , artists usually lip-sync their songs and often imitate playing musical instruments as well. Artists also sometimes move their lips at a faster speed than the recorded track, to create videos with a slow-motion effect in the final clip, which is widely considered to be complex to achieve. Similarly, some artists have been known to lip-sync backwards for music videos such that, when reversed, the singer is seen to sin...
POST TWO: RESEARCH INTO EXISTING PROFESSIONALLY MADE MUSIC VIDEOS Video 1 - Keep it Mello by Marshmello Creativity: This video is creative as it is takes the name of the band and song and integrates in into the video using props and costume. It is a unique idea to have someone dressed up as a marshmallow and be constantly surrounding them in a normal very day environment so no one else seems to even notice, creating a new reality for the music and the narrative in the video. The video uses the band and their brand in a creative way by doing this, as it makes a character that would not usually be incorporated in such a way introducing the consumers to the song but also adding a sense of character to the band. The video lacks creativity in other areas as it is set predominately at a party and although that fits with the style of music it is also very stereotypical. Setting/Location: The cross cuts between locations; going from a party to shots of the lead characters w...
POST 6: PRACTICE TASK - KEY MUSIC VIDEOS TIMELINE This research is to discover the key turning points in music videos in the last century leading up until now. Before we started, the only inclination we had was that Michael Jackson's Thriller music video was important and was a major turning point with creating a storyline with the music video so it was interesting for all of us to see where it originally came from and who influenced the creation of music videos all of the world. Our online presentation for the Key Music Video Timeline can be found: HERE.
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