Post 37: PLANNING: Ancillary Task 2 - Poster

ANCILLARY TASK 2 - POSTER

We made survey about the 2nd ancillary task: a poster. I asked questions revolving around their thoughts on album posters and their look, the artist and social media. I think it's important to gather information on people's views, especially different people's views, of different genders and ages. Therefore, you can get a universal answer on how people like album posters and how we can answer/reflect that in our album poster.



 Here are some pictures of the surveys taken:



WHAT WE FOUND:
From completing these surveys we found nobody noticeably remembers any album posters. This may because they were forgettable or album posters aren't as common now that social media is so prevalent in promoting and advertising music, instead. Regarding how important a poster is, in deciding whether to buy the album isn't, to older people, but to a younger audience, it can be an important factor. For the respondents, a good poster needs strong bold design ie. a large graphic photo. Also, the track name/album name shouldn't take up too much of the poster, say around 40%. However, the image can either be of the act or a design/artwork piece, it doesn't matter much as both can work well, and this doesn't depend on if the artist is a soloist or a group/band. It is unanimous that there should be a strong theme across the CD cover and album poster, and it can help if there's a star rating or quote. On whether there should be the social media accounts of the artist on the poster, the younger respondents answered 'no', whilst older respondents said 'yes'. This may be because I think that if they were interested in buying their music, they may already follow their social media. People thought that the release date and ways of purchasing should be on the poster but some also thought that they could easily find that out and so it wouldn't be essential to the poster. And finally, the choice of font and text colour are very important and crucial to the poster.






THESE ARE THE QUESTIONS ASKED:
Are there any particular album release posters that you remember? For what do you remember these?
How important is a poster to you deciding whether to buy it?
In your opinion what makes a good poster?
How much space should the act name and track name take up?
Should the image be of the act or a piece of design/art work?
Does this depend on whether the act is a soloist or as part of a group/band?
Should there be a common theme across the poster and CD cover?
Do you like to see a quote and/or star rating?
Should the acts social media accounts appear on the poster somewhere?
Should the release date and ways of purchasing appear somewhere?
Is the choice of font and text colour important?
LR

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