Post 23: Audience Research

AUDIENCE RESAERCH

We have been set the task of starting our audience research for our coursework; which will give us a clearer idea on what the consumers would want to see from our work for it to be successful. We decided the most effective way of collecting this information is to make a video, asking people from around Wymondham what makes a good music video. By asking the public we will get a variety of ages, which will help us get more inclusive answers to our questions, rather than if we just stayed in sixth form and asked our peers.

The three umbrella questions we want to break down and answer are :

1) What do real audiences consume?

2) Who are the specific audiences for particular products ?

3) How do media industries target those audiences ?

We have come up with some broader questions:

1) Do you watch music videos in your spare time? If so why?

2) What platforms do you watch these videos on?

3) How do you know about these videos? How do you think they are marketed?

4) Who would you say is the target audience for music videos?

5) How do media industries get the attention of those audiences ?

6) Do you think that a music video makes you purchase a bands music ?

7) What do you think of our idea?

These are the questions we asked:

1) Do you watch music videos?

2) If so, how do you watch them?

3) Who would you say is the largest target audience for music videos?

4) Would it make you buy a artist/bands music/CD?

LR

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