Lily's A2 Media Blog

FORMS AND CONVENTIONS The forms and conventions of a professional music video include many different aspects of video making which we'll try to conform to, but also challenge in some areas. In terms of camera angles, professionally made music videos tend to use a range of different shots such as close-ups, long-shots and mid-shots which all help create emphasis on the singer or band, the location they are in and the emotions their song is trying to bring across. Camera movements such as tilts, pans, tracking an crane shots all help follow and trace the artist. Most music videos have the performance of the artist as the main part of the video, sometimes a story is added to the performance, either enacted by an actor or the artist themselves. The transition between storyline and the performance of the artist is often created through the use of jump cuts or fade and dissolve effects, which allow sudden changes from one scene to another. Besides the filming and editing techniques,

Independent study into an existing music video director We think, as a group, it is incredibly important to fully research our music video ideas to know exactly what our aims are, what we expect our final outcome will look like, what we don't want to happen and who we look to, to inspire and encourage us in any way possible, including if we don't like them (then we know we don't want to do that). So, we have each researched different directors to see existing successful filmmakers that are already industry making music videos to see what could potentially happen. I chose filmmaker, David Wilson and made a short documentary about him. Below is also the script that I wrote about him that is read over the video, together with the screen-videos of his work.  SCRIPT: David Wilson is a London Based director, well known for his music videos and his work with commercials, short films and installations. David has created work for artists such as the Arctic Monkeys,