Post 22: Forms and Conventions
FORMS AND CONVENTIONS The forms and conventions of a professional music video include many different aspects of video making which we'll try to conform to, but also challenge in some areas. In terms of camera angles, professionally made music videos tend to use a range of different shots such as close-ups, long-shots and mid-shots which all help create emphasis on the singer or band, the location they are in and the emotions their song is trying to bring across. Camera movements such as tilts, pans, tracking an crane shots all help follow and trace the artist. Most music videos have the performance of the artist as the main part of the video, sometimes a story is added to the performance, either enacted by an actor or the artist themselves. The transition between storyline and the performance of the artist is often created through the use of jump cuts or fade and dissolve effects, which allow sudden changes from one scene to another. Besides the filming and editing techniques, ...